ACUED Scoring Framework
Accuracy • Clarity • User Experience • Exhaustiveness • Discoverability
A modern evaluation model for structured‑product pages, underlying‑quote pages, and issuer ecosystems.
1. A — Data Reliability
How trustworthy, timely, and accurate the displayed data is.
Criteria
- Real‑time or near‑real‑time quotes
- Clear timestamping
- Verified coupon dates & event history
- Consistency with official documents
- No stale or contradictory data
Score Guide
- 1 — Outdated or inconsistent
- 2 — Partially updated, unreliable
- 3 — Mostly correct, occasional gaps
- 4 — Reliable, well‑timed, clearly sourced
- 5 — Fully verified, real‑time, audit‑ready
2. C — Clarity (Information Transparency)
How easily users understand payoff mechanics, coupon schedules, barriers, and P&L scenarios.
Criteria
- Plain‑language payoff explanation
- Visual payoff diagrams
- Clear coupon calendar
- P&L scenarios or payoff simulator
- Highlighted key risks
Score Guide
- 1 — Confusing, jargon‑heavy
- 2 — Basic info, unclear structure
- 3 — Understandable but fragmented
- 4 — Clear, well‑structured, visual
- 5 — Crystal‑clear, interactive, intuitive
3. U — User Experience (UX)
How easy and pleasant the page is to use.
Criteria
- Clean layout
- Logical grouping of sections
- Smooth navigation
- Mobile optimization
- Fast loading
Score Guide
- 1 — Hard to navigate
- 2 — Usable but clunky
- 3 — Decent UX with minor friction
- 4 — Smooth, intuitive, consistent
- 5 — Premium UX, frictionless
4. E — Exhaustiveness (Content Completeness)
Whether the page provides all essential information about the certificate and its underlyings.
Criteria
- Payoff type
- Barrier levels
- Coupon history
- Memory status
- Underlying fundamentals
- Lifecycle events
- Documents (KID, Final Terms, Prospectus)
Score Guide
- 1 — Major gaps
- 2 — Partial info
- 3 — Most essentials present
- 4 — Very complete
- 5 — Fully comprehensive, no external sources needed
5. D — Discoverability
How easily users can find related certificates, underlyings, themes, or product categories.
Criteria
- Suggested similar certificates
- Underlying‑linked product lists
- Thematic navigation (Tech, Energy, etc.)
- Smart cross‑linking
- Search bar quality
Score Guide
- 1 — No related content
- 2 — Minimal suggestions
- 3 — Basic related items
- 4 — Strong cross‑linking
- 5 — Excellent discovery ecosystem
ACUED Summary Table
| Indicator | Full Name | Measures | Score Range |
|---|---|---|---|
| A | Data Reliability | Accuracy & freshness of data | 1–5 |
| C | Information Transparency | Clarity of payoff & lifecycle info | 1–5 |
| U | User Experience | Ease of use & navigation | 1–5 |
| E | Content Completeness | Depth & breadth of product info | 1–5 |
| D | Discoverability | Ability to find related content | 1–5 |